Liz Kreger blogged about reviews last week. In my comment on her blog, I talked about a movie reviewer for my local newspaper whose reviews I distrust. He and I have different tastes. If he weren’t paid to see romantic comedy, I doubt if he would watch any. But most book reviewers choose the books they review. For the most part, they don’t get paid and aren’t going to spend their precious time reading a book they might not like. And when they’re done reading, they take the extra step and write a thoughtful opinion. I don’t know an author who doesn’t appreciate reviewers.
Indie authors really appreciate this. A review from a book blogger or a review site gives credibility to your work. Most reviewers have followers, and they’re getting the word out about the book. Even if the reviewer doesn’t love the book, a well-written review points out what works for the reviewer and what doesn’t. From this, the reader can decide whether it’s something she might like. At the least, it gets your name out. Studies have shown that if you see a name often enough (I think it’s 7 times), you’re more likely to buy that product. You remember the name and usually not how it was mentioned.
I also appreciate readers who write reviews. Though not all of the reviews are raves, I understand that this is subjective. We don’t like the same desserts or foods or movies. And to have the large majority of the reviews like and even love my books…that’s a wonderful feeling.
If I’m on the fence about whether to buy a book or not, I will read the readers’ reviews and they do make a difference. I’m so pleased that we have reviewers at Magical Musings on weekends now. I read every one, and because of them I have a couple new books listed on my ‘buy list.’
Lately I’ve been buying products online, and I read reviews for them too. We need new pillows, and the reviews for one pillow decided me. Now I have to wait for a sale.
What about you? When you’re uncertain, are you more likely to read reviews?