I belong to an online group for authors in which the discussion of the price for ebooks keeps popping up. In the last couple years, a lot of authors became bestsellers with free or 99-cent books. But so many authors are doing this now that it’s harder for the readers to find the book. And because of the abundance of free books, there are a lot of readers who only download free books.
But there are still readers who use the free or lower priced books to find new authors. If they love or like the book, they will buy the authors’ other books. So if the authors get a small percent of these dedicated readers, it might be worth it.
Other authors on the group have gone the opposite way, raising their prices. There are readers who believe that the more they pay the more value they get. And the more they pay, the more the author gets. 🙂 These are dedicated readers, too. There’s a school of thought that says “you get what you pay for.”
This led to a discussion on what we’ll pay. Every writer I know is also a reader and we buy books, too. Some writers said the top price (for ebooks) that they’ll buy without hesitation is $5.99. Others $4.99, even $3.99.
I see a lot of books for $2.99, but if a book seems good, I’ll pay an extra dollar without giving it much thought. I do go up to $4.99, though with more thought than $3.99. I have spent more for books by favorite authors or books I’m curious about, but if it’s a traditionally published book, I’m more likely to get it from the library or at a store.
So what about you? If an author has a series and uses the first as a loss leader – 99 cents or free – and you liked it a lot or loved it, would you buy the other books? Since you already know you enjoyed the first book, what price would you pay up to?
And if it’s a first time author, would a higher price stop you? Again, what’s your limit?
Or are you a reader who thinks the higher the price the higher the quality?