Guest Blogger – Sheila English-Clover

Sheila Clover

I’m so pleased to have Sheila English-Clover of Circle of Seven Productions as my guest blogger this month. Sheila has been in business for nearly twelve years. Hmm, probably since she first came up with the brilliant idea of Book Trailers at her first RT conference … which is where we met.

Well, Sheila has just returned from the latest RT Conference and will be sharing her adventures with us. From the sound of it, a good time was had by all.

So take it away, Sheila!

Hi Everyone.  This was my twelfth RT convention and easily one of my favorites. I attend as a reader, industry professional and author, so I want to learn a lot, network a lot and have a great time. I managed all of those things!

Clover.3As a reader I was thrilled with the amount of books I got! It seemed everyone was giving away books at the reader events and I came home with nearly 200 books! Yes, two hundred. There was a lot of variety this year as I found YA, romantic suspense, fantasy, and just about every other romance sub-genre you can think of.


There were many parties, lots of dancing and lots of giveaway prizes and cool promo items.  As an industry professional I got a lot of networking done. I saw clients, met new, potential clients, met up with other professionals and got some work done, often at the bar, but isn’t that where the best deals are made?

Nancy Berland who is an amazing publicist invited Barbara Vey and I to a wonderful French restaurant where we enjoyed this amazing atmosphere and food while we discussed some of the pressing issues of the day including ebook pricing, ROI on promotion and how to reach readers in a meaningful way.

I was on a panel that was standing room only where we did debates about self-publishing, promotion, pricing and statistics. It was a different kind of panel in which the people on the panel were meant to debate issues they are passionate about. So there was a lot of heated talk, but in a professional and respectful manner. The audience participated and there were cheers and jeers for many topics.

I gave out the LA Banks memorial award this year to the wonderful and talented Anne Elizabeth. And though it was a great honor for me to sponsor the award, I will admit to having my voice crack a couple of times as I spoke of my beloved friend and author who passed a couple of years ago from cancer.

I left with promises to get in touch with other professionals to share data and discuss deals.
As an author I was happy to promote my book during my panel. I wrote a marketing book for authors with the great Barbara Vey of Publisher’s Weekly and the panel really leant itself to promoting the book without us having to say “Buy my book.”

I met with my agent and that’s always good. It encourages me to write faster, better and stronger. Eric Ruben is a literary agent and also a contract attorney. He was on the panel Barbara Vey and I did and his take on the industry was very well received by those who attended. I just wanted to say, “Yeah, that’s right, he’s MY agent!” lol

There were so many workshops for craft and promotion it was hard to choose which ones to attend. I attended Anne Elizabeth’s panel for people who are interested in creating comic books or graphic novels since I am extremely interested in that and I learned so much!

Clover.2The food was okay, the entertainment was on par with past conventions and the goodies were great! Things seemed to run smoothly despite E.L. James showing up under a different name, making herself known at a panel as she corrected them when they discussed her book, then she went and got a new name tag with her author name on it. Strange? Well, gossip-worthy for sure!

Good looking guys were available for gawking at and getting pictures with. Authors talked, learned and laughed. Readers got books, met authors and danced.  All in all, a very successful RT!

About Liz Kreger

Liz Kreger writes science fiction/romances and to date, has two books published by Samhain Publishing ... FORGET ABOUT TOMORROW and PROMISE FOR TOMORROW. Liz is presently branching out to contemporary paranormals and is experimenting with urban fantasy.
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8 Responses to Guest Blogger – Sheila English-Clover

  1. Edie Ramer says:

    Sheila, it sounds like a blast! Now I’m sorry I wasn’t there. I kept seeing great pictures on Facebook from friends who were enjoying themselves. Have fun reading all the books!

  2. Liz Kreger says:

    Thanx again for joining us, Sheila. I’m with Edie. Really sorry I had to give this RT a miss. I think this is the first time in 12 years that I’ve had to skip the conference.

    Hoping (and planning) to make next year’s. Hear tell its gonna be in New Orleans. What’s not to love?

  3. Misty Evans says:

    200 books! A dream come true. Glad you had fun and thanks for sharing the experience with us, Sheila.

  4. Sheila says:

    Misty I still have yet to unpack! LOL I’m headed to BEA next where I will likely get another hundred or so books.
    Guess what most of my friends and family are getting for birthdays and Christmas?!! LOL

  5. Sheila,
    WOW!! Loved hearing about this year’s RT (I went to my first one last year and it was pretty wild, LOL), and I’m so envious of all of the books!! Thanks for telling us all about it — I’m glad you had such a fabulous time ;).
    Marilyn Brant`s last blog was …A Q&A with Author Leslie Lehr

  6. Kristine Radgman says:

    I wish I could have gone this year

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