My guest today is the lovely and fantastic Jennifer Fusco of Market or Die Author Services. She and her side-kick Mel have guided me (and entertained me!) a lot this year as I work at expanding my brand and reaching new readers. I asked Jen, who is also an author, to share her knowledge with us today. Take it away, Fusco! ~ Misty
First and foremost, I’d like to thank Misty for having me on the blog today. She’s under the misguided notion that I know a thing or two about marketing that would be helpful enough to tell you guys. Well, I’ve learned a few things in my fourteen years as a corporate marketer, and had the convenience to test certain theories on the job and applying the lessons learned to my writing career.
So, while I may not know all there is to know about marketing, here are three pieces of info every author should keep in mind.
1. Some days it feels like marketing is a waste of time. Call it what you will. Herding cats. A necessary evil. However, marketing is a necessary part of a writer’s career. One of the reasons I’ve found that authors get frustrated with marketing is that it is very hard to directly tie their marketing efforts to sales. Well, you’re not alone. Corporations spend millions trying to tie marketing tactics to sales. If you are one who must know what worked and what didn’t, here are a few things you may want to try. A Facebook Ad. Facebook ads can be highly targeted to your readers, the feedback is instant and Facebook measures it for you. Goodreads ads also provide measurement reporting. Blog tours are also measurable. Simply create an excel spreadsheet, and ask the blog to report the following stats to you: number of subscribers, number of comments and website hits after your blog has run. Then, track your progress.
2. People are watching. If you don’t believe me, just check your Facebook fan page. By clicking on the “insights” tab, you will learn how many posts are viewed, what’s working and not working on your page, find out more about your fans, and plan future posts. There you can also boost a post. Typically only about 1% of your fans actually see your posts. Facebook offers the ability to boost posts. Boosting a post can make it available to all of your fans and their friends or to people through targeting. Facebook will suggest a budget to boost the post. And, a good rule of thumb is to only boost posts that contain a buy link, thus the opportunity to earn back your investment.
3. Shitty products don’t create career longevity. Don’t believe me? I’m certain you guys know the fate of New Coke, the McDonald’s Arch Deluxe, and Frito Lay’s “too good to be true” reduced fat WOW potato chips made with Olestra, which yielded pants crapping results. All three of these products were a waste of a company’s time, money and consumer loyalty. Well, we’re writers. We don’t have time and money to waste. So, putting out a book that has the same results as Olean is a career killer, and in a market where new writers are entering the ring every day, quality matters. Word of mouth is still the number one seller, and killer, of books. Make sure each book gives your reader something to talk about.
Jennifer Fusco is the author of the Amazon.com bestselling series MARKET OR DIE, marketing books for writers.
A three time winner of the Advertising Excellence award, Jennifer has launched successful print and digital campaigns. Due to the overwhelming response MARKET OR DIE received from writers, Jennifer launched a publicity services business, Market or Die Author Services, LLC.
In her writing life, Jennifer is a member of RWA, CTRWA, LIRW and a bi-monthly contributor to RWA’s magazine the RWR Report. She writes contemporary romance and is represented by Nicole Resciniti of The Seymour Agency.