In this fascinating (to me) video, Adam Alter, author of the book Drunk Tank Pink, says that “Drunk Tank Pink” is a shade of color that’s found to be very calming. I love bits of knowledge like this, and I got the book from my local library. But you can read in the “About Notes” on the YouTube video that jailers started putting aggressive prisoners in cells painted pink, and it turned out that the pink color calmed them. The color pink also works in schools to calm students and to keep them more engaged. It doesn’t say this next bit in the book or the video, but a few years ago, I read that if you’re wearing pink, people are more likely to like you. I wonder if that’s why so many young girls instinctively prefer the color pink.
According to the book, blue is a favorite because it’s the color of the sky and the oceans. And men and women wearing red are rated to be “more sexually attractive and worthy of sexual attention.” So if you’re sending pictures of yourself to an online dating site, wear red for your picture. And if you’re going anywhere for the purpose of meeting people of the opposite sex (or the same sex, if that’s your preference), wear red for that, too.
Color makes a difference in sports, too. In individual sports (one-on-one, like tae kwon do and boxing matches), “red competitors won 55% of their bouts overall.” Teams that wear black are more aggressive than other teams and are more likely to end up in penalty boxes. Though it doesn’t say so in the book, I think yellow is cheerful. It’s the color of sunlight. Whereas gray is more sophisticated and understated. For book covers, horror genre covers are likely to be stark black and red. Romantic suspense books usually have darker colors, and so do many paranormal suspense and urban fantasies. For other books, anything goes. You can see the difference between my MIRACLE INTERRUPTED SET, which is contemporary romance/women’s fiction, and the DARLINGS OF DARKNESS, with 10 vampire novels by 10 different authors, including Magical Musings’ blogger, Dale Mayer. (Mine is $7.99 now, and I plan on putting it on sale soon. The one Dale is in is only 99¢! Buy hers now, and sign up for my newsletter to find out when I’m putting mine on sale for the bargain price 99¢.)
I wondered if certain colors for book covers sold more than others. I Googled and found out Jim, a PHD candidate in astronomy, has done a study of book covers. His study was posted almost a year ago, and he put together bestselling covers from 2000-2012. Then he combined them to see what color would be dominant. You can see the color on his post, but he says it looks like “an ancient piece of parchment.” So that didn’t tell me much.
A couple months ago, other writers and I were talking about what colors we mostly wore. I said if you looked in my closet, you would see a lot of tops with colors in all shades of blues, pinks, purples and reds. (I like yellow and green, but don’t look good in them.)
What colors are in your closets?