Read an article recently (either on Facebook or in a magazine … I forget which) where professional male models were hired to do cover shots of underwear using the same poses that a female model would normally use. Gotta say, they looked utterly ridiculous. If you look at the way male and female models strike a pose (for whatever product), you’ll see that guys pull off the macho, smokey look while women go for the provocative, sexy route.
No different in television commercials. Obviously sex won’t sell Cheerios, but you can bet that if it were say … ice cream, you’d probably have dad going out with the kids to get a treat, while if a woman was used, she’d probably be portrayed licking the ice cream off the cone in a tantalizing manner. A Carl, Jr. Restaurant (of all things) was showing a commercial for awhile where in one shot the guy is chowing down on nachos with his buds while in another shot, a woman was sucking on a sausage to the point where it looked like she was giving it a blow job. Don’t know about you, but I found it disturbing (and has probably sworn me off of Carl, Jr. Restaurants for life).
I know that sex sells a product, be it male or female. Books covers are no different. Used to be that you’d see what they called bodice rippers … where the gown of the heroine is torn in such a way as to reveal that bit of breast, just to make it tantalizing. We’ll use Joanna Lindsey’s book as an example. Now? How often do you look over the offerings of the romance section of a bookstore and see the naked chests of a highland warrior, the open trousers of an alien commander, or a fine lookin’ rake just barely covered with a sheet. Using Karin’s friend, Jaci Burton’s book for this example.
Used to be that just seeing the ankle of a woman was scandalous. Heaven forbid a man be allowed to see a bit of petticoat. Now, it seems like only full body nudity is enough to shock the public. Personally, I like to leave a bit to the imagination. What do you think? When did we become so blasé? And how far is too far for you?