How important is blogging? A rather strange question given the fact that here I am, in tne midst of doing just that. But truly — how important do you feel doing a daily blog is beneficial to your career? Doesn’t matter what field of work you’re in, but since MagicalMusings is pretty much aimed at writers and readers, we’ll concentrate on that.
I’ve been blogging for a good number of years, not only here at MM, but also at my personal website as Literally Liz. When we first started out with MagicalMusings, it was just Michelle, Edie and I. We did a rotation of blogs every three days, so we put out a lot of blogs in a year’s time. (Not gonna do the math … so if you’re that curious on the numbers, you figure it out). We initially aimed our posts strictly toward writers, but have since expanded it to include readers, or anyone else with an interest in books. Yes, it got grueling at times trying to come up with fresh and interesting material, but it was fun and we were able to interact with a huge number of people at our site. Since then, we’ve expanded to include a number of other bloggers/writers into what I think is a nice blend of people with a lot of interesting things to say.
But … has all of this done much to advance my career? Don’t know, but I have some doubt that it has. After all, in the long run, the only thing that will advance my writing career is hard work and putting out a good product. Our local chapter of Wisconsin Romance Writers of America (or WisRWA) recently skyped in a guest speaker, Chuck Wendig. Chuck Wendig is not only a novelist, but he’s also a screenwriter, and game designer … married with a couple of young children. You can check out his website at terribleminds.com. A very interesting person, but although he blogs extensively, he is also the first to admit that it’s a huge time suck and not a guaranty toward career building. He devotes his mornings to writing, and then allows a certain amount of time in the afternoon to do his social media, which includes putting out his blogs. How that man can come up with so many interesting subjects day in and day out totally perplexes me, but he’s obviously far more talented that I.
I will say that blogs do attract new readers who will hopefully find your opinions interesting enough to seek out your work, but I personally would not count on it. Ultimately I think blogs are a sounding board where you can post your personal opinions or (in many cases) rants. It’s an internet stage upon which you hope readers will drop in to see what you have to say.
What do you think? Do you feel that being a regular presence on the internet through blogging has done anything to advance your career? Or are you into it just for the fun?