I guess that’s a question most companies would love to have an answer to. Are you more likely to purchase a Toyota Camry because a famous race car driver is featured on its commercial? Or are you likely to run out and buy M&Ms because of the cute cartoonish characters?
Speaking for myself, I find them incredibly irritating. Last night I’d been watching the family channel for a good portion of the evening (Harry Potter marathon) and probably saw the same five or six commercials at each break. I mean, there’s only so many Samsung or Lego ads that I can stomach on any given evening. And don’t even get me started on the car commercials. Seems like ever other ad involves enticing the consumer to buy a new car.
But would this work for books? Now, if you are a regular reader of MagicalMusings, you know that our main concentration is on books, books and more books. We’re reader-holics. Drive past a bookstore and we begin to salivate. Let us get into one of said bookstore and all bets are off. I don’t normally leave any bookstore empty handed (although it has been know to happen … twice, maybe three times).
Sheila Clover-English of COS Productions is trying to do just that. Make commercials for books. Right know I believe she has done this on city buses … the ones which have little tv monitors every couple of seats. Not sure how much success she’s had, but she tells there is some. COS Productions also feeds into a local cable channel at any conference that either RT the Magazine or RWA puts on. Sheila runs a loop of commercials 24/7 while in that city. Again, this is primarily seen by writers but I’m willing to bet that the feed goes out to other household consumers. I’d have to ask Sheila how much success she’s had with the cable channel.
Would these ads influence me? Hell, yeah. As a reader, I’m forever on the outlook for a new author to try out. As a result, I pay attention to the commercials featuring books and writers.
Producing commercials requires a lot of talent and money. I understand getting a sixty second commercial during the Superbowl takes millions. Don’t know about the average commercial played during television shows or movies.
So … what say you? Do you pay attention to commercials and allow them to influence you into parting with a few hard-earned bucks? Or are you like me and view them as toilet breaks?