Release Parties, Newsletters, Facebook, Twitter – Thoughts?

special offerI’ve been a guest on some very successful Facebook release parties, but I’m a little disillusioned about Facebook because posts need to be boosted in order to be visible to the majority of the page owner’s followers. I’m not the only one who’s disillusioned. I’ve noticed that some authors are going back to their blogs. And many have party planners in charge of their release parties. You have to hope they’ll love your book description, and the books of your guests.

fbNext month, I’ll be releasing FINDING AWESOME, book 4 of my Rescued Hearts series. And two of my already published books will be in  box sets to be released next month. I think we’ll have Facebook parties for the box sets, but for my new release, I might just do a book review tour and announce it on my newsletter. Maybe I’ll do a few giveaways here or on my blog. That might be all I do.

I know many authors love Twitter. I do go on it once in a while, but it feels to me like a wasteland of promo. I never joined Pinterest. I’m on Google+ but don’t do much on it. I don’t have a street team. Maybe that’s something I’ll do later. Right now, my writing takes up most of my time.

Golden-Apple-Banner-w-Border1When I was first published, Misty Evans told me my newsletter list was golden, and I agree with her. I get newsletters from about a dozen authors, and I do read them. Some people say that authors need to send out newsletters monthly or even weekly (ack!), but when I open a newsletter, I want to know if there’s a new book available or a special sale. That’s it. If I received newsletters that just chatted, I would probably unsubscribe.

What are your thoughts on all of this as readers and as authors?

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18 Responses to Release Parties, Newsletters, Facebook, Twitter – Thoughts?

  1. Mary Hughes says:

    Congrats Edie, on your exciting upcoming release, and all your good news! As a reader I discover new authors from family, friends, and browsing. Library shelves, bookstores, and the also-bought on ebooks, as well as freebies. As an author I have fun connecting with readers and other authors with parties and blogs. Warm wishes for your next releases!

    • Edie Ramer says:

      Mary, we just made the arrangements for the 2nd bundle in the last couple days. I was thinking as I wrote this that I’m going to be busy next month. lol A very nice busy! Thanks!

      And I find new books in a lot of the same ways that you do!

  2. I think it’s hard to do every single social media platform these days. And there is always a new one coming out. I think it’s better to do a few things really well, rather than trying to do everything not so well. Good luck with your new book!
    Jennifer Estep`s last blog was …Kait Ballenger on paranormal romance …

  3. leigh morgan says:

    Congrats, Edie! Lot’s of wonderful things happening for you :). Twitter is like work for me in a way that isn’t enjoyable or particularly enlightening. I hope that isn’t an indicator for author success….Blogging is great, but it takes a lot of time to write and to read and one simply can’t do it all. I find FB enjoyable, but I won’t pay to boost, so who knows how helpful it really is. Congrats, again! Big year for you 🙂

  4. Sue Peace says:

    Hi Edie!! I can’t wait for your next release!! 🙂 I love newsletters because I read them and I don’t miss them like I seem to miss a lot of stuff on facebook. I’ve been to some facebook parties, but also miss a lot of them (this work really interferes!!). I’m on twitter but don’t go on there a lot, I can’t figure out google plus, and pinterest baffles me, lol… I do ‘visit’ blogs.

    • Edie Ramer says:

      Hi Sue! I feel the same about newsletters. It sounds to me as if you and I are on the same social media track. Hate it that work gets in the way. lol And I’m glad you came to this blog today! Thanks for your thoughts. 🙂

  5. Yay on the upcoming releases, Edie!! I’ve only done a book chat on FB myself, and I have been a part of a couple release parties for others, so I’m not sure how successful they were for them. I do really like reading and sending author newsletters, though. I love knowing if there are special sales or fun features in the newsletters. I always enjoy reading yours! 😉

    • Edie Ramer says:

      Marilyn, I think we’re both in tune here with the newsletters. I love yours! Reading yours feels like you’re having a conversation with me. 🙂

  6. Edie, I actually like Twitter, although I only post on it about once or twice a week. I do visit it every day though, and try to retweet interesting posts by friends and followers. Like you, I feel as though Facebook has kicked me in the teeth. I spent a lot of time and effort growing my author page, and now, most of those people don’t see my posts unless I’m willing to pay Facebook money. It’s like they’re holding my own followers to ransom. Just really makes me mad.

    I’ve been part of a few Facebook launch parties, and I’ve enjoyed them. Google + has promised they will never do to people what Facebook has done, so I know more people are moving across to them, but it isn’t as intuitive a platform for me, so I’m very unsure of how things work there.

    I agree that newsletters are good. I love getting them, and I only ever send one out myself if I have a new release. Like you, writing just takes up too much time for me to stretch myself too thin, so I do a few things, and trust that making my next book as good as it can be is more valuable to me than any time I spend marketing.
    Michelle Diener`s last blog was …Cover Reveal: A Dangerous Madness

    • Edie Ramer says:

      Michelle, out of all the responses, everyone agrees that newsletters are the best. I agree so much. I should do more with mine, and I’ll have to think about it. I wonder if I shouldn’t go back to blogging more on my website again, too. Maybe something short every day.

  7. Amy R says:

    I am learning so much about this stuff as I assist authors. I think a lot of it depends on the authors and their readers to tell you the truth. For example, as a reader, I have some authors that are on Facebook a ton so I interact with them there a lot (mainly in street team groups) while other authors are on Twitter so interact with them there. I think the key is to figure out where you want your interactions to be and really work to build that up. Facebook can get tricky, but I have seen some authors work hard at getting their pages out there posting all the time with fun stuff to get conversation going, thus increasing their page reach.

    As for the Facebook and Twitter parties? I don’t have time. Not that they are not useful, but there are so many I would love to attend that I just can’t participate, especially with a day job, a side job, a family, etc. I do try to accept invitations to FB parties to help with the online presence but I can’t attend them all. I have been to both Twitter and FB parties and I think I prefer FB. Twitter is too hard to keep up with I think.

    As for newsletters – well, my favorite ones are the monthly ones that have fun stuff in them. Some have montly giveaways with swag packs or gift cards (even if they are 5-10 people love giveaways). I also enjoy the ones that come out that have exclusive content only for newsletter readers. Whether it is a deleted scene from a book or an extra scene or interview of a character. I prefer the ones that have more than just ” buy my book.” They can say that, too, because that is the goal, but offering interesting material will get people to open, read, and possibly share your newsletter.

    I think deep down, many readers want a connection with an author. So any extra information you can share rather than the factual stuff they can find on the retail websites or in your bio is helpful. I know some authors that offer up a weekly or monthly chat time with their readers. Just a fun – come chat with me for a couple of hours with no agenda. The more the connection is there the more likely those readers will stick with you, buy your books and share them. That is my observation anyway.

    As for websites? Well, I go to authors websites to see if they have a blog (and then follow it if I enjoy that author) and see what other information I can find that isn’t in the book. Are there character profiles? Interviews? Excerpts? Character inspiration photos? Behind the scenes information about the setting? I also go to an author’s website to look at a list of books they have and the order in which to read them. That is a big deal to me.

    I hope some of that rambling of mine helps! 🙂

    • Edie Ramer says:

      Amy, this is awesome advice. I have big ideas of what I should do…and then I don’t have the time. Right now, I’m working on 3 products, all with a tight time frame. Actually almost the same one. It’s a little crazy! And I have to go shopping and to the library. Forget cleaning! lol

      I should make a schedule, and see if that will help. As soon as this craziness is over, I’m coming back to this, and I’ll see what I can do to connect with my readers more. Thank you!

  8. Msity Evans says:

    Thanks for posting this, Edie. Good information here. I used to love Twitter, now I find more readers want to connect with me on Facebook, so that’s where I go more often. I love Pinterest, but barely have time to play there. I’m hoping to do more on there this summer.

    Amy’s comments about newsletters and such is very helpful. I used to include more content, but I’ve actually found more fans open my newsletters when it’s about a sale or a promotion with a giveaway. I need to get back to adding bonus material for those who want it…it’s always a matter of balancing time and resources. I do have a few bonus items on my website, so maybe the trick is adding those links into the newsletters to cross-pollinate my efforts!

  9. Sheila says:

    Lots of great advice and great comments! I do think newsletters are important and I do think you need to figure out what your readers want and where they want to be.
    Great blog!

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