I’ve been a guest on some very successful Facebook release parties, but I’m a little disillusioned about Facebook because posts need to be boosted in order to be visible to the majority of the page owner’s followers. I’m not the only one who’s disillusioned. I’ve noticed that some authors are going back to their blogs. And many have party planners in charge of their release parties. You have to hope they’ll love your book description, and the books of your guests.
Next month, I’ll be releasing FINDING AWESOME, book 4 of my Rescued Hearts series. And two of my already published books will be in box sets to be released next month. I think we’ll have Facebook parties for the box sets, but for my new release, I might just do a book review tour and announce it on my newsletter. Maybe I’ll do a few giveaways here or on my blog. That might be all I do.
I know many authors love Twitter. I do go on it once in a while, but it feels to me like a wasteland of promo. I never joined Pinterest. I’m on Google+ but don’t do much on it. I don’t have a street team. Maybe that’s something I’ll do later. Right now, my writing takes up most of my time.
When I was first published, Misty Evans told me my newsletter list was golden, and I agree with her. I get newsletters from about a dozen authors, and I do read them. Some people say that authors need to send out newsletters monthly or even weekly (ack!), but when I open a newsletter, I want to know if there’s a new book available or a special sale. That’s it. If I received newsletters that just chatted, I would probably unsubscribe.
What are your thoughts on all of this as readers and as authors?