Book Trailers- An Inside Scoop


In the interest of full discloser I own the copyright to the term “book trailer” and I own the leading book trailer production company in the US and the UK.  And I’m about to share some information with you that most people don’t know about Book Trailers.

I read blogs all the time that talk about book trailers and there are always people who love them and people who hate them.  Kind of like there is for ANY ENTERTAINMENT ever made.  I have seen articles saying book trailers don’t work, or they’re dead and I have to laugh.  These people are sharing their opinion based off their own feelings and perhaps that of close friends who think like they do or they read uninformed blogs or statements that say they don’t work.  Unless the article mentions certain aspects of book trailers I figure the author of the article is just a hater and I dismiss it.

For twelve years I’ve accumulated data on book trailers.  Who watches them?  Where do they watch them?  When and where do readers usually go after watching one?  How long to they watch them?  I have enough data on book trailers that I could write a book…oh…wait…I DID write a book about them!!

Currently FREE on Amazon

Currently FREE on Amazon

First of all, there are good book trailers and bad ones.  I’ve worked on both.  People don’t realize that, as a company, we are bound to honor the wishes of the client even if we disagree with them.  I have turned clients away when I think their idea will harm my company if we are ever associated with it.  We had a client who specifically went against what we suggested.  They changed the majority of the video.  But, it was a big client with a famous author and the book was going to be made into a movie.  The trailer wasn’t horrible, but it was not what we wanted to deliver. A year later and some fly-by-night book trailer contest named that particular trailer the Worst Trailer of the year.  The worst. Believe me, it wasn’t, but the people running it were not fans of my company, so take that into consideration.  But, the client lost their mind over it. They wanted it removed from the internet forever and they wanted us to spend hours removing it. They went against what we told them, then blamed us when people laughed that it got that award. We were totally thrown under the bus and the client quit working with us at that point as well.  We had done nothing wrong. We delivered exactly what they asked for.  But someone had to be sacrificed and usually that’s the vendor. Me.  And, to add insult to injury the client refused to pay their bill because of the bad press.  Not sure what that says about their integrity.  I’ll leave that to you to determine.

Dark Melody Behind the Sceens

Dark Melody Behind the Sceens

Trailers do work.  The question is, what do you want them to do for you?  If you make one and don’t know and then you don’t get a million sales please don’t say you did it and they don’t work.  That’s like saying you played baseball last weekend but no scout picked you up for the big leagues, so it’s a waste of time to ever play baseball.  It just makes no sense.

Will trailers go away? Sure. Someday.  After YouTube goes out of business and Facebook fails.  Until then, there will always be a place and an audience for them.  And those two sites are both great for SEO, but not for reaching readers really.  You need to put the videos on GoodReads, RedRoom and other reader destinations.  And even then you need a good call-to-action in order to convert those views to sales.

We have seen an increase of people watching trailers on mobile devices.  So, if you’re not taking that into consideration when you make one you could be losing out.

I see librarians and booksellers using them in clever ways on their sites.  Booksellers put them on their site and use them as ads to help sell the books.  They pay nothing to have this asset outside of whatever money they pay to have it put on the site.  Our book blogger program has doubled in the last year.  Book bloggers are very clever with them as well, using it, not only for better SEO to their own sites, but as quick assets and great ways to encourage discussions.

Readers will share them on social media, but be sure you ask them to.  Often they watch them for the fun of it and that’s it.  They may comment, they may not.  So, be sure to let them know what you’d like them to do.

And for readers, you can find book trailers everywhere now.  When I trademarked the term years ago you couldn’t find even one on Google.  Now search the term and you’ll see how popular they have become.  You can always find them on Reader’s Entertainment Magazine or on the COS YouTube, but really, a quick Google search and you’ll hit the jack pot.  You can even search for a particular genre of book trailer if you like.

People have evolved to be visual creatures.  We expect better quality television shows, better special effects with movies and books get an opportunity to be part of that evolution via Book Trailers.  And if that brings more people over to reading books, I’m all for it.

What are some book trailers that you really loved?


Posted in Sheila's Posts, Uncategorized | Tagged , , , , , , | 3 Comments

Christmas Movies

Broken-Protocols-3.5-R0.3-200x300Christmas is coming soon, and I wish there were a great Christmas movie out already, but I haven’t seen a new one that was awesome for a long time. And I hate it when they remake the older, wonderful movies, because they’re never as good as the original. I couldn’t bring myself to watch the 1994 version of Miracle on 34th Street. I’ve tried to watch the Christmas movies on Lifetime and Hallmark, and maybe I’ve been unlucky on the nights I watched, because I haven’t seen one good one.

I think part of the problem is that the movie (and TV) industry seems to be male dominated in the top positions. I don’t say that as an expert. I say that only after watching way too many bad movies and TV shows. I’d love to see Shondra Rhimes, the creator of Scandal and Grey’s Anatomy, create a holiday story. I’m sure she’d write an amazing Christmas show instead of one that’s bland and predictable.

Holiday JusticeI’ve read holiday stories that are much better. Dale Mayer‘s Broken Protocol 3.5 novella is a futuristic Christmas romance, and it has something extra – Charmin Marvin, who happens to be a talking cat. :)

Misty Evans and Adrienne Giordano wrote Holiday Justice, (The Justice Team book 3), with bad Santas, a theft ring that steals kids’ Christmas toys, a women’s shelter, and some hot Justice team members.

Christmans at Angel Lake 150x240 72dpiAnd then there’s my holiday book, Christmas at Angel Lake. It’s one of my favorite books that I’ve written. It has a lot of fairy tale elements: the pregnant, in-trouble heroine is a combination of Puss from Puss in Books and Cinderella. Only she’s more Puss than Cinder, and the hero may seem like a sardonic prince at first, but in reality, he’s under the spell of a glamorous witch. And my favorite part of the book is the dog, who has his own story.

I wish the movie/television producers would find our stories and want to make them into film – paying us a lot of money. But in the meantime, I just hope a lot of people will read them. And if you can recommend a holiday book, TV show or movie that I should read or watch, I’d love to hear it. :)

Posted in Edie's Posts | Tagged , , , , , , , | 6 Comments

Ugh – it’s Black Friday!

It’s funny for my blogging day to land on Black Friday. I’m Canadian and that’s not been a big deal in Canada. That’s changing. And I don’t like it.


Then I’m not much of a shopper. I’d rather stay at home and avoid the winter roads, stressed out drivers, and crazy deal hunters. But every year that huge shopping frenzy gets a little bigger here and every year I cringe a little more. I am ordering more online now than ever. Honestly if I could get groceries delivered and count on the quality of the fruit and vegetables as if I’d picked them out myself – I’d get them delivered too. Wish I could get Lattes delivered.


There are a lot of things on my plate on any given day – and that plate is huge and overstuffed all the time. When I do have a break, shopping is not my choice of occupation. I’d rather walk beside the river or even just have a cup of java and relax. There will be other sales. But this moment is now and I want to enjoy it!

How about you – are you a sale shopper? A Black Friday shopper? Or an Internet shopper? I plan on spending Black Friday at home in front of a fire with a nice cup of coffee and a roaring fire – how about you?

Posted in Dale's Posts | Tagged , | 8 Comments

Welcome guest author – Leslie Lynch

I am delighted to be Dale’s guest on her blog today—and especially excited to be here on Thanksgiving! How cool is that?

Life is so much better when we cultivate an attitude of gratitude. I’m sure you’ve given some thought to what you are grateful for today, and I’d love it if people post one or two of those things.

Here’s my short list. It sounds trite, but it’s not. I’m grateful for family, for friends, for those I take for granted (and shouldn’t), and for those who have left this life and gone ahead of me. They have all enriched my life beyond what I can give in return.

I’m grateful for health, for shelter, for food, and for the resources that allow me to contribute to the communities in which I exist.

Yet even during the holidays most of us experience stress. Some of us battle depression, and everyone carries a burden that is largely or entirely unseen by others.  Maybe today, and in the days to come, when the busy-ness of the season gets to be a bit much, we can take a moment to step back, take a deep breath, and just be. And remember that for which we are grateful.

In that moment, I hope to catch a glimpse of love that transcends “self”; of grace that brings quiet comfort; and hope, that gives meaning and purpose to life even in the midst of struggle.

If you’d like an uplifting story that brings love and grace to the pages, you might like to try Christmas Hope, a holiday novella and Book #4 in the Appalachian Foothills series. (A portion of the proceeds of this book will be donated to Wounded Warrior Project; you’ll understand why when you get to know Sam.) Christmas Hope is also available in a box set called Romancing Christmas—which includes Dale’s offering, Broken Protocols 3.5, a fun futuristic story about a culture which had lost Christmas.

CHRISTMAS HOPE - Front Cover (for Book Interior & Kobo)

Sam Bledsoe prefers his reclusive existence. A one-man landscape business keeps a roof over his head and food on the table—and keeps his badly scarred face away from curious eyes. But when a woman faints on her way from neighbor Maggie Ross’s house, he doesn’t hesitate. He rushes to help while grappling with memories of the incident that burned him so badly.

The father of her unborn baby showed his true colors when he showed her the door. The apartment she has lined up isn’t available until the first of the year, and with Christmas and a storm on the way, living in her car is no longer an option. Becca appeals to her no-nonsense sister for help, but Maggie, unaware of Becca’s pregnancy, chooses that moment to dish out some tough love.

When Sam comes to Becca’s rescue, their battered hearts collide. In a moment of holiday magic, they discover that Christmas hope applies to all, even to them. And will hope lead to love, the most precious Christmas gift of all?

Like Sam and Becca, I hope you take a moment to seek out the “greater than” of your life. Consider starting a journal of gratitude, whether privately on paper or publicly via social media. When I come across online posts of gratitude, my spirits are invariably uplifted. Gratitude is contagious! Maybe we can collectively make the world a better place this holiday season.

Happy Thanksgiving!

Leslie Lynch

Christmas Hope – Amazon 

Christmas HopeWounded Warrior ProjectRomancing Christmas, Broken Protocols 3.5

Posted in Dale's Posts, Guest Posts | Tagged , , , | 6 Comments

Black Widow, Elemental Assassin #12, released today

Book #12Black Widow, Elemental Assassin #12, has been released today, Nov. 25.

Woot! Woot! I hope that everyone enjoys Gin’s latest adventure, especially her long-awaited smackdown with M.M. Monroe.

I think this is the first time since I’ve been blogging at Magical Musings that one of my posts actually fell on the release date for one of my books. I’m so glad that it happened for this book.

Out of all the books in my Elemental Assassin urban fantasy series, Black Widow was definitely one of the most fun for me to write. One of the things that I enjoy most is writing fight scenes, and this book is packed with them. I hope that everyone enjoys reading the book as much as I did writing it.

Black Widow is available print, e-book, and audio editions through all the usual book retailers, including the following:

Amazon / Barnes & Noble / Books-A-Million / IndieBound / iTunes / Kobo

The audiobook is available through Audible, and the awesome Lauren Fortgang is once again be the narrator.

And here is the back cover copy for Black Widow:

There’s nothing worse than a cruel, cunning enemy with time to kill—and my murder to plan.

With wicked Fire elemental Mab Monroe long gone, you’d think I could finally catch a break. But someone’s always trying to take me down, either as Gin Blanco or my assassin alter-ago. Now along comes the Spider’s new arch-nemesis, the mysteriously named M. M. Monroe, who is gleefully working overtime to trap me in a sticky web of deceit.

The thing is, I’m not the only target. I can see through the tangled threads enough to know that every bit of bad luck my friends have been having lately is no accident—and that each unfortunate “coincidence” is just one more arrow drawing ever closer to hitting the real bulls-eye. Though new to Ashland, this M. M. Monroe is no stranger to irony, trying to get me, an assassin, framed for murder. Yet, as my enemy’s master plan is slowly revealed, I have a sinking feeling that it will take more than my powerful Ice and Stone magic to stop my whole life from going up in flames.

I’m so happy that the book is finally out for folks to read and hopefully enjoy. Happy reading, everyone!

Posted in Jennifer's Posts | Tagged | 12 Comments

To Liz Kreger with Love

Liz KregerLiz Kreger, our good friend and fellow Magical Musings author, passed away last Thursday morning, but it’s hard to write this in the past tense. She was so vibrantly alive, not a cancer victim but a cancer warrior. In all the years I knew her, she rarely complained, and when she did, it was with humor. In my mind, I see her with a smile, talking about her daughter, her ‘little darlin’—and still wanting to go over her manuscript for one last revision. Despite her long battle with cancer, she was happier than many healthy people I know. She didn’t focus on the bad stuff; she focused on living and the many people she loved.

Critique group 2007 DallasIt seems like it’s been longer, but I met Liz about thirteen years ago at a Milwaukee WisRWA meeting. We quickly became friends, and not because we discovered that we both had had a mastectomy, but we just clicked – though I think that anyone would click with Liz. She shone so brightly even then. I admired her writing, and when there was an opening in the online critique group that I belonged to, I invited her to join us. There were eight of us: Allison Brennan, Maya Banks, Amy Knupp, Janette Kenny, Karin Tabke, Michelle Diener and me. None of us wrote in the same genre, and it didn’t matter.

During this time, Liz’s cancer would return, and she’d have chemo and/or radiation, and then it would go away. For awhile, at least. She didn’t let it stop her. She didn’t give up hope. Even when the doctors finally told her a short time ago that there was nothing they could do, she didn’t want to stop. She told her sister Margie, “If I’m going, I’m going out fighting.”

I saw her two days before she finally did pass, and I said, “When you see God, he’s got a lot of explaining to do.” She laughed. I’m glad that I have the memory of her laughing.

Liz was an inspiration on how to live. She will be missed, yet she’s still alive in the hearts of the many people who loved her. Including me.


Liz NYC at Roxanne's Diner Aug 2011 smallLiz joined Edie, Karin Tabke and I in our critique group when one of our members left. We had a wonderful email loop of eight, with two groups of four, and some swopping around and overlap when needed. That was the first memories I have of Liz. Her work, and my discussions with her about it. Her commenting on my work, or our talking and sharing as a group. We didn’t restrict ourselves to talking about writing, we talked about our lives, and we became incredibly good friends.

It was amazing to meet Edie, Karin and Liz for the first time. I remember arriving at the airport in Dallas a few days ahead of the RWA conference and we went off and spent a couple of days at a bed and breakfast, and just talked and talked and talked.

Liz, as Edie said, was a woman who faced everything with a smile, a hefty dose of humour and a massive capacity for friendship and love. I will miss her so much. I was able to call and speak to her while she was in the hospital a few weeks before she passed away, and I love that while she was lying there, a couple of days after a major operation, she and I were talking about her coming to visit me in Australia. That was Liz, positive and making plans right to the end.

Some people leave a huge hole when they leave us, because they shone with such a bright light. Liz was one of those people, and I am honoured to have known her and called her my friend.


Posted in Edie's Posts, Liz's Posts, Michelle's Posts | 55 Comments

Thanksgiving Favorites

Next week is Thanksgiving for those that live in the US. It tends to be a holiday where we think a lot about food. I do think social media has helped with reminding us to be thankful for many things we take for granted and I enjoy reading all my friends’ posts on Facebook for what they are thankful for. I am thankful for all of you and for the opportunity to be a part of Magical Musings. I wouldn’t be doing what I do today if Michelle had not put a call out for reviewers for the blog and offered me the amazing opportunity.



Today, though, I want to talk food. What is your favorite food dish that you eat on Thanksgiving? For those that do not celebrate this holiday, what is your favorite food dish that you eat over another holiday?  Extra credit if you link to the recipe online somewhere or share it in the comments!

My favorites would probably be the scalloped corn and pumpkin pie! Oh, and the cranberries. And stuffing. And rolls. And this awesome frozen fruit salad my mom always makes. Looks like I can’t pick a favorite!

Posted in Amy R's Posts | 10 Comments

Meeting Readers

photo credit: saaste via photopin cc

photo credit: saaste via photopin cc

Tonight (I’m 14 hours ahead of the States, so my night, your early morning :)) I gave a talk at the Koorliny Arts Centre in Perth, Australia. It was a great evening and the audience asked some really great questions.

I love it when I can engage with interested readers, I think most authors do. We love talking about books, but we’re always a little scared we’re boring the pants off everyone because we get so carried away about it, but when readers respond with the same enthusiasm, it’s wonderful.

I’ve been to a couple of writer talks myself as a reader, and I’ve always enjoyed them, even if I haven’t managed to speak to the writer personally afterward. I’m interested, have you ever been to a writer talk, and did you enjoy it?

Posted in Michelle's Posts | 5 Comments

Thoughts on Writing…and Coffee

People ask all the time, “where do you get your inspiration?” I give them the standard speech about being inspired by rainbows, puppy dogs, my husband, and life in general. My real answer should be…”Coffee.”

Others ask, “how do you write so fast?” I tell them about schedules and to-do lists and being organized. The real answer? Coffee.

“What’s your favorite thing about writing?”


“What’s the one thing you can’t do without?”



I’m really not a coffee addict <cough, cough> but it’s my one vice in life. I’m inspired by many things, and I enjoy them more with an espresso. I write fast and have lots of ideas because I’m hopped up on caffeine most of the day.

Okay, so my favorite thing about writing isn’t necessarily coffee. It’s entertaining my readers, but, swear to God, I would be far less entertaining if I didn’t have my daily cuppa joe.

And I couldn’t be a successful writer without my laptop, my wonderful assistant Amy, support from my family and friends. I couldn’t do without any of them. Or my dogs. Or my bookshelf of books that inspire and motivate me.

But in the end, don’t mess with my coffee. I’m a writer. I NEED my coffee.

Luckily for me, my husband is roasting beans and selling coffee again. I get to taste test everything he makes. It’s a tough job, but someone has to do it. :) He’s concentrating on organic, free-trade beans, and can do any kind of roast. Now I have my own personal source for the dark roast I love so much and I can have all of it that I want! Mwahahaha…

Yes, he’s totally enabling me, but isn’t that what best friends are for?

Which reminds me, it’s time for my daily pour-over.


Now that I’m well caffeinated, I better go write!

Readers, what’s your addiction? Books? TV? Ryan Gosling?

Posted in Misty's Posts | Tagged , | 13 Comments

No Rules

Broken-Protocols-1-3-R0.2-200x300Lately, more authors have been writing serials – books with the same characters that don’t have an ending in the first book, or the second or the third. In fact, it might take seven books or more before the serial ends. I belong to a writers’ group that has been discussing this, and someone asked about the lengths and what was expected and what we should charge for each book in the serial.

I’m writing a serial now, so although I already had an idea of the approximate lengths of my books, I paid attention to the posts. As it turned out, every time someone said how long she thought one should be – and how much it should cost – someone else would reply that it didn’t have to be that way. One of the authors said she didn’t even write a hook at the end of each book. She just wrote an entire book and split it into three.

That’s not what I’m planning to do – each of mine will end with a hook. But it works for her, so good for her!

jingleOne of the authors on the group, who is also traditionally published, said that what she loves most about self-publishing is that there are no rules. Before self-publishing, if you tried to sell a serial romance with a continuous arc of one couple, it couldn’t be done. And now you can do it if you want. You can do anything. And if it’s good, readers will buy it.

My serial will have a mystery element as well as the romance, but I understand what she means. I think in New Adult books, especially, there are serials with continuing relationships. I haven’t read a straight romance serial, but I have read straight romances in series, with new main characters in each book, and I do like hearing about couples from previous books. It makes the books seem more real, and I enjoy seeing what they’re doing now.

I think if I had bought a first book in a serial romance involving one couple, and I didn’t know before I read it that there was not going to be a resolve, I would not be happy. If I knew and still chose to read it, then I would be okay with it. What about you? And do you think a hook is necessary? And do you think serials work better if they have a mystery or a scifi element? What are your thoughts?

Posted in Edie's Posts | 12 Comments